Today at the Arsenal Training Centre it was announced that Arsenal Football Club and Cooper Tire Europe have reached a long-term agreement which sees the tyre manufacturer become an official partner of the North London Premier League Club.
The deal will begin in time for the start of the 2014/2015 season – which could mean that Cooper Tires will be sponsoring the English champions, with Arsenal still very much in the title race in the current season.
The exclusive sponsorship sees Cooper become the first ‘Official Tyre of Arsenal Football Club’ for Europe, Russia, Middle East, South Africa and selected North African countries.
Vinai Venkatesham, Arsenal sales and marketing director, said: “We’re thrilled to have Cooper Tire Europe on board and they join our expanding family of Commercial Partners.
“Cooper is clearly entering an exciting new era and going from strength to strength as a brand, so now is the ideal time to welcome them to the Club as an Official Partner.”
The sponsorship is set to include various advertising campaigns and marketing initiatives, as well as exclusive promotions to increase brand awareness for Cooper on this side of the pond.
Sarah McRoberts, marketing communications manager for Cooper Tire Europe, said: “We’re extremely happy to have secured this agreement with Arsenal Football Club, which is a truly world-class club.
“The sponsorship made perfect sense to us at Cooper as we share a real affinity with the club and its fans. Together, we are all driven by success and we’re very much looking forward to what I’m sure will be a very successful partnership.”